EDPB: "uso de datos personales durante las campañas políticas".

Dada la cercanía de las #EleccionesGenerales en España, compartimos contigo una importante declaración del European Data Protection Board sobre el uso de datos personales durante las campañas políticas.

Statement 2/2019 on the use of personal data in the course of political campaigns Adopted on 13 March 2019

The European Data Protection Board has adopted the following statement:
Engaging with voters is inherent to the democratic process. It allows the preparation of political programmes, enables citizens to influence politics and the development of campaigns in line with citizens expectations.

Political parties, political coalitions and candidates increasingly rely on personal data and sophisticated profiling techniques to monitor and target voters and opinion leaders. In practice, individuals receive highly personalised messages and information, especially on social media platforms, on the basis of personal interests, lifestyle habits and values.