21st Century Lawyers
We are expert lawyers in digital business. We use the best technology to automate works that do not require legal qualification reducing your costs drastically without losing an apex of excellence.
This is #NewLaw.
We break the billable hours’ system
All industries have undergone a revolution thanks to the use of technology. However, the legal sector remains anchored in a 19th century business model based on a pyramidal partnership, immersed in competition among hundreds of lawyers to become partners, enjoying luxury offices in prime locations that they can only afford by the "billable hours" paid by the client.
The "billable hours" include administrative work that does not require the hourly cost of a lawyer so, in conclusion, the traditional office transfers its structural costs to the client who loses control of his budget when he receives large fees that no longer fit the reality of the modern legal industry.
The future of legal services
We have developed a technological platform #Legaltech based on artificial intelligence and machine learning so our clients can access, at any time, their private area.
We are experts in technology and digital business
Privacy, tech law, digital business and legal counseling.
Outsourced legal counsel.
Mercantile,tech services, marketplaces and digital business contracting.
Intellectual Property and Copyright.
E-commerce & market places.
Cyber-crimes, ethic hacking, legal advice about online reputation.
Right to be forgotten and right of rectification.
Native advertising & branded content.
Fintech, insurtech, blockchain & sharing economy.
Artificial Inteligence, augmented reality & virtual reality.
Domains recovery and intelectual property protection.
Compliance with GDPR & LOPDGDD.
In company trainings.
International data transfers.
Privacy and Cookies policies & clauses.
Big Data and data monetization.
User knowledge, behavioral advertising, profiling & geolocation.
Privacy by Design for new products & services based on data.
Some stay in the past and decide to continue using it, but more and more, all kinds of companies knock on our door looking for innovation, legal excellence and above all, fixed and transparent rates.
Join the #NewLaw pioneers!
We are lawyers with 20 years of experience in business law.
We are highly specialized in new business models and all kinds of technologies so we accompany our customers in their growth speaking their same language.
We recruit only the best legal talent to deliver legal excellence.
With L-A, you'll always know the cost of our services beforehand.
We offer two types of fully transparent pricing:
- Monthly retainer fee without limit of hours for recurrent support.
- Single Price for closed projects previously agreed with the client.
We use agile work methodology imported from the technological environment.
We are aware that your business requires immediate advice and strategic anticipation.
That's one of our greatest assets.
We offer our clients a private online platform so that they can have access to their entire document repository and can make multiple managements and queries without having to lose hours in infinite conference calls.
We own our technology, which is based on AI and ML.
After more than 12 years as a client of legal services in Grupo PRISA and in Tuenti, our CEO and founder, Natalia Martos, realized that there was no adequate legal offer in the traditional firms to give legal coverage to the digital businesses and technology that these companies were developing.
During her time at Singularity University (Silicon Valley) in 2016, she analyzed how exponential technologies were changing all traditional business models, including legal services.
She discovered #NewLaw, which is spreading rapidly in Anglo-Saxon countries and decided to import the model into the Spanish-speaking market. She spent almost two years in traditional law firms of reference in Spain leading the practice of technological law, innovation and privacy until she took the leap to start L-A.
The first Spanish #NewLaw